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Personal Branding for Students - The Need


In this era of competition there come many an instance where one has to decide between 2 or more people with the same qualifications/talents/skills. Lets look at it from the perspective of an employer or HR personnel. There is a process by which the decision is made; it has the following 2 phases:

1. Primary Objective

Here the technical or domain knowledge of the candidate(s) is tested as this is the primary work to be done and hence it takes the form of a Primary Objective. This can be related to a technical round for engineering students or showcasing your portfolio or explaining work experience for others. 

2. Secondary Objective

Once the primary objective has been achieved and valid demonstration of skills is done then one looks forward to the secondary objective. Now this comprises of the 'Human' behind the applicant. One can consider this in sync with the HR round. Here basically evaluation is done on aspects related to the overall personality and whether or not the candidate can match the company culture. This is where Personal Branding comes into play.
One can also relate the above scenario with the admission process for various courses like MBA which have an exam like CAT and then further interview rounds. 
Personal Branding is not only about your social media profiles; its about how you carry yourself and how is it unique. One has to be consistent while creating an online image, it has to match with your real self. If not then it can lead to disastrous consequences. 
Hence, I feel that there is a strong need to educate students about the importance of personal branding so that it does not become a cause of failure for them. 
One cannot explain or compare the importance of the same in the long run or even compare it with monetary gains; as one who has a strong personal brand automatically has opportunities flowing towards him. 
My course on Personal Branding for Students shall be up on various online teaching websites soon along with a book on the same. Interested people can connect with me for further information or a good discussion.

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